Unusual Alliance Between Meredith and Wenner Magazine Titles

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In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s not much precedent for separately owned titles going to market together, and they usually involve independents. (The Nation and National Review tried it last year to give advertisers a way to ...

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